Tag: Influencer Marketing


What Do Patient Leaders Get Paid?

This question was extremely difficult to answer. Our community of patient leaders, while not "new" to the services they provide, are not as vast as many other fields--like surgeons, or accountants, or even novelists. There has been little public research on the topic. Fortunately, WEGO Health is one of the largest patient leader networks in…

2019: A Transformational Year in Review

2019 was a transformative year for WEGO Health’s Patient Leader Network. It was the year we brought to life a new platform designed by and for patient influencers and advocates looking to broaden their reach and deepen their impact. It was the year we joined with HLTH to honor the winners of the annual WEGO…

FTC Guidelines for Influencers & Advocates

Endorsing brands is nothing new. From Kim K. to Tom Brady, major influencers are constantly endorsing all sorts of brands! We’re excited to see healthcare companies finally considering Patient Leaders to be major influencers as well, but are you aware of all the rules and regulations you need to follow as a paid influencer? Your…
WEGO Health Influencer Series: Macro-Influencers

WEGO Health Influencer Series: Macro-Influencers

Influencer marketing has taken the marketing world by storm and the concept is gaining steady traction in the healthcare industry. Life sciences companies are no exception. Many brand marketers are finding that when they work with influencers in the patient community, their marketing campaigns see more engagement, largely because they offer patients the authentic engagement…

WEGO Health Influencer Series: Micro-Influencers

The influencer marketing industry is experiencing extreme growth, jumping from a $1.7 billion in 2016 to an expected $6.5 billion this year. The healthcare industry has a lot to learn from other industries that are applying influencer marketing practices successfully. As a company that connects life sciences companies and pharma with patient influencers, we’re often…
Shannon Meskouris, WEGO Health Patient Leader Network Recruitment Manager and Influencer Marketing Expert

What Healthcare Can Learn from Beauty Brands About Influencer Marketing: An Interview with WEGO Health’s Shannon Meskouris

Influencer marketing is a powerful tool in the WEGO Health arsenal. Connecting patient influencers with life sciences companies can drive impressive results, not just in terms of ROI, but in building trust.  Our ability to help our clients successfully navigate the rapidly-changing influencer marketing landscape is made easier by having experts on our team who…
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