Tag: in the news


In the News: Patient Influencer Marketing’s Coming of Age

Influencer marketing is no longer just the purview of celebrities. Patient influencers have the trust of their small but passionate audience on social media. And, pharma is now catching on that these micro-influencers offer significant value when it comes to gathering insight, boosting engagement, and even maximizing patient conversions. Jack Barrette spoke with Kate Sheridan…

In The News: The Patient-Collaborator Movement Hits Pharma

Some players in the life science industry have seen certain patient groups as antagonists in the past but the tide is turning. Our founder and CEO, Jack Barrette, recently spoke with MedCityNews about the movement to recast patients as collaborators. This idea has long been at the heart of the WEGO Health mission, but Jack…

In The News: The Rise of Patient Experts in Healthcare Innovation

Recently, our own Jack Barrette sat down virtually with Neil Hughes, creator and host of Tech Blog Writer podcast. Based in UK, Neil discusses issues surrounding technology and the effect it can have on our lives. His podcast features interviews with business leaders from diverse industries all over the globe. Now he discusses the rise…
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