Last week, WEGO Health had the chance to present the findings of the Health Activists and Social Media survey to the FDA hearings on health care companies use of the Internet and social media tools.
After presenting on the first day, WEGO Health CEO Jack Barrette was interviewed by Russ Ward of Pixels and Pipes, a joint video blog by pharmaceutical marketing firms Palio and Zemoga. In the interview, Jack talks about Health Activists – “social media power users” – and what they want and expect from health care companies when it comes to social media.
Did you follow the FDA Social Media hearings? What are your thoughts on the role of the health care industry in online health discussions? How can the FDA help – or hurt – those conversations?